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When were looking to create an ecommerce website that would offer a range of unique, high-quality furnishings, lighting, homewares and home accessories to consumers. In addition, they also offer expert products for home safety such as locks and cylinders to both consumers and the trade.

The website would be selling multiple SKUs and brands across multiple categories and would be looking to cater for broadly, two distinct audiences.

Ecommerce website experts Harrison Carloss took on the project to create a website that would appeal to both audiences and create an enjoyable user experience for two types of customer journeys

‘The Trade’ – know what they want, are coming to the site for something specific, need to source the item quickly at a reasonable price and potentially need advice or a bespoke solution depending on their current project requirements.
‘The Consumer’ – potentially know what they want or more likely than not they’re coming to the site ‘browsing’ and would like to see the full range. They want the experience to guide them through, suggesting products and would like to reach the checkout quickly and as fuss free as possible.

Hausnous was a relatively new brand with little brand recognition, so Harrison Carloss kept this in mind alongside the brief.

Creating an Aspirational Design

The website design was consistent with the brand but was elevated with the introduction of an additional colour into the palette for key touchpoints on the site and call to actions. The design fairly clean with the use of an illustrative typography to make the brand feel more approachable and contactable should users feel the need to get in touch.

Lifestyle imagery was used to showcase the products with a mixture of B2B/DIY focus and aspirational home interior images. The design was created to hero key products and categories throughout the website guiding users to the ecommerce areas from different touch points.

The ancillary pages such as ‘about’ and ‘blog’ were all placed in the secondary hamburger menu and footer of the site as not to distract users from their purchasing journey.

The ecommerce website incorporated a primary mega menu to enable users to quickly navigate and drill down into their chosen category should they wish, whilst also featuring ‘Shop All’ by category. The mega menu also enabled the B2C consumers to get a breadth of the entire range and browse easily. Hero/Featured products was also built into the mega menu to enable Hausnous to promote any new or hero products, this also incorporated imagery.

Harrison Carloss was delighted to report website conversion increased by 47% on the new ecommerce website.

Beyond the Project?

As with any ecommerce website, once it went live the project didn’t stop. Harrison Carloss provided monthly reports to Hausnous whereby proactive suggestions were made to improve conversion rates on the website.
Post site launch, a delivery countdown timer was incorporated on products to indicate the cut off for next day delivery, this was particularly important as a trigger to purchase for the trade who often needed items quickly and reliably. A stock countdown feature to capitalise on FOMO (fear of missing out) was also included.

Harrison Carloss also integrated Trustpilot reviews into the site. As Hausnous was a relatively new brand with little recognition it was important that the website conveyed trust and credibility. The reviews by product also aided the purchase decision through positive reinforcement increasing conversion rate from Google PPC Ads.

Automated email marketing including abandoned cart, wish lists and waitlists were added. Cross-selling emails were designed to encourage people to come back to the site and purchase again e.g. purchasing a cushion in the range, here are other items in the range that you may be interested in.

Harrison Carloss was able to deliver this ecommerce brand with a strategic boost and increase their sales performance. If you’d like to find out more about how Harrison Carloss can help your business, visit their website now.

Here are some effective search engine optimization (SEO) techniques to improve your website’s visibility and ranking on search engines:

1. Keyword Research and Optimization

• Find Relevant Keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords your target audience searches for.
• Use Long-Tail Keywords: Target longer, specific phrases that can attract highly motivated traffic.
• Place Keywords Strategically: Include primary keywords in titles, meta descriptions, headers, and throughout your content (but avoid keyword stuffing).

2. On-Page SEO

• Optimize Title Tags and Meta Descriptions: Make sure each page has a unique, keyword-rich title and meta description.
• Use Header Tags (H1, H2, H3): Organize content with headers to improve readability and SEO.
• Include Alt Text for Images: Add descriptive, keyword-optimized alt text to images to help search engines understand the content.
• Use Internal Linking: Link to other relevant pages within your website to improve navigation and help search engines understand site structure.

3. High-Quality Content Creation

• Focus on Content Depth: Write in-depth, informative content that fully addresses user questions or needs.
• Regularly Update Content: Keep information current and add new posts regularly.
• Use Multimedia: Include images, videos, and infographics to enhance engagement and SEO.

4. Mobile Optimization

• Ensure Mobile-Friendliness: Use responsive design so your site displays correctly on mobile devices.
• Improve Mobile Page Speed: Use tools like Google’s PageSpeed Insights to ensure fast load times on mobile.

5. Improve Site Speed

• Compress Images: Large images slow down page load times; use compressed images without compromising quality.
• Enable Browser Caching and Minify Resources: Minify CSS, JavaScript, and HTML to reduce page size.
• Use a Content Delivery Network (CDN): Distribute content geographically to improve load speeds globally.

6. User Experience (UX) Optimization

• Make Navigation Easy: Create a logical, clear navigation structure for users and search engines.
• Enhance Readability: Use clear fonts, white space, and avoid clutter to make content more readable.
• Reduce Bounce Rate: Ensure visitors find what they’re looking for quickly to keep them on your site longer.

7. Technical SEO

• Fix Broken Links: Use tools like Screaming Frog or Ahrefs to find and fix broken links.
• Create and Submit a Sitemap: Generate a sitemap and submit it to Google Search Console for better indexing.
• Set Up Structured Data (Schema Markup): Use schema markup to help search engines understand the context of your content and enhance search results.

8. Link Building

• Create High-Quality Backlinks: Focus on gaining backlinks from reputable, relevant sites to boost authority.
• Guest Blogging: Write for other blogs in your niche to reach new audiences and gain quality links.
• Use Social Media and Partnerships: Promote content on social platforms to drive traffic and attract natural backlinks.

9. Local SEO (if applicable)

• Optimize Google My Business: Ensure your business information is correct and updated on Google My Business.
• Get Local Reviews: Positive reviews on Google can improve your local search ranking.
• Use Local Keywords: Include city and region keywords to target a specific geographical audience.

10. Monitor and Improve with Analytics

Conduct Regular Audits: Use SEO audit tools to catch and fix issues regularly.

Use Google Analytics and Search Console: Track keyword rankings, monitor site traffic, and address issues.

Analyze User Behavior: Study bounce rates, session duration, and pages visited to understand visitor needs.

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

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